Maxat Issaliyev
Reimagining student engagement at Bildungscampus.
UX Design
Design Thinking
About the project
Students at Bildungscampus often need help to create clubs due to bureaucratic hurdles and the responsibilities involved. The institution also faces challenges determining which club proposals are genuinely popular among students. This project aimed to address these issues by employing design thinking to develop an optimal solution for the Dieter Schwarz Stiftung (DSS).
My role
As the assigned UX designer, I utilized design thinking methodologies to create an optimal solution for our client DSS.
Tools
Figma & Plugins
Affinity suite, mainly Affinity Photo and Designer
Asana, for product management
Duration
The project itself took about 14 weeks through the Campus Founders program. We're still in touch with DSS even though the program's over, and we're working on turning our idea into a real thing!
Research Method
I utilized a mixed-methods research approach to gain insights into the needs and preferences of potential users (those between 18 and 35). This included surveying 75 potential users and conducting in-depth interviews with 15 individuals over Zoom.
Survey Results
Survey results revealed that students are highly interested in an app that helps them find others with similar interests. They are eager to actively participate in clubs they vote for and value features like voting and chat. However, concerns about organizing meet-ups, generating enough ideas, and overcoming language barriers were raised.
Interview Results
Interviews with students highlighted a desire for a more vibrant social scene at Bildungscampus. They expressed a need for more events, clubs, and opportunities for connection. International students also reported facing challenges in integrating into the campus community. These findings underscored the importance of making campus life more engaging and inclusive.
User Persona
Meet Jess, a 23-year-old Master's student at TUM who's passionate about art and connecting with like-minded people.
Low Fidelity Wireframe
Thanks to the coaches at Campus Founders, I learned how to create low-fidelity wireframes during the prototyping phase. While there were many options for creating these wireframes, I'm a bit old-fashioned and chose to do everything on my note-taking app on my tablet.
How it went after 14 weeks of hard work
After 14 weeks of dedicated effort, my teammates and I presented a design that received acclaim from all the jurors. The project's success underscores the effectiveness of design thinking in addressing complex challenges and creating user-centric solutions.
Made by Maxat Issaliyev